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Best SEO Company Adelaide

Best SEO Company Adelaide

Please overlook the fact that this is not a slick production (introduction) video. The sole purpose of this short video is to merely give you a quick insight into a little of my professional SEO background. Over the years I have quietly taken a back seat as I have enjoyed coaching and consulting other coaches and consultants about SEO and though their name is on their product and or service I know when I see it that I was the one that inspired their result. I do not share this to brag but to reveal what you read on this page is not hype or theory based on a bunch of “maybes” this is real world experience that I have cultivated. Today I have the privilege of seeing the fruits of my early labor as I receive calls, texts, and emails for consulting and coaching in the SEO arena — true you may not know my name but you know theirs and so, in essence you know me (or my work without realizing it).

Table of Contents

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Introduction

Internet is all about keeping up. With every upload to the internet, there is only one subliminal message echoing through the void expanse of websites: Keep up. Naturally, it is not expected of you to ‘keep up’ with everything the internet offers-it is not possible. However, if you are someone who contributes to the mass of knowledge that is the internet, then your aim should be to put your content out there, right in everyone’s faces and make them WANT to read it. Of course, if it was that easy, everyone would know everything and the search engines would become pointless. Today, only the smartest search engine optimizers with latest SEO techniques and strategies, and the best content writers reach the pedestal where they are the number one hit on the SERPs. We are here to help you get there. Are you looking for some of the best & latest SEO techniques, strategies and trends? Keep reading… Pay attention to our following tips to learn the advanced SEO strategies, and start working on it before this year ends.

Chapter 1

SEO: Overview

Let’s start with the first and the most important question. What is Search Engine Optimization (SEO)? SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. You can say, it is a way in which the webmasters inform the search engines about the quality of their websites, to drive more organic (non-paid) traffic by improved ranking in search engine result pages. It mainly depends on the content, structure, and links to a website. We just need to develop these things in a way, a search engine can understand better. But remember! While doing SEO to make our site search engine friendly, we should never ever forget the concerns of our viewers. We are definitely doing it for the best user experience. Why Do I Need To Do SEO Of My Website? Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:

  • Google
  • Bing
  • Yahoo

For sure, social media platforms like Facebook, Twitter, and Google+, etc. can also generate a bunch of visitors to your website. But when it comes to the primary source, it’s always a search engine. And also, a newbie will always open google to browse anything. Same stands true for regular internet users, whenever they wanna search anything like an article content, any type of services, products or even any information. Another big reason which is making the search engines unique is that they provide highly targeted traffic. We’ll get people on our website who are looking for what exactly we are offering. Search engines will do that on their own if we have done our website’s SEO. But if we don’t do that, search engines might not be able to find our site. In short, we’ll not be getting any traffic. Users’ search queries are the words that users type into the search bar for finding anything. Targeted traffic means increased exposure and revenue. So don’t hesitate to invest in SEO, if you want to get an excellent rate of return as compared to any other marketing option. What If I Don’t Do SEO Of My Website? Once your website is live, search engines will crawl it to find out what’s it about. Now if a user searches for a topic related to your site, search engines will show it in its result pages. Search engines are brilliant and continually improving their technology to crawl a website more efficiently. But still, they have limitations in their operation. This is precisely where SEO comes into action. SEO helps the search engines to know more about a website’s relevancy and some other factors, which they can’t do themselves. Rightly done SEO can give you thousands of viewers while some wrong moves can disappear your website from top search engine result pages leaving you with almost zero traffic. Can I Do SEO? No doubt SEO is a little bit complicated, but not that much if can keep track! The basics are easily understandable, and your way to do that can make a big difference. The Internet is full of free resources to learn it, including this wonder SEO Guide. Just learn then add some practice, and you are ready to go expert in that niche…! If your website is complex and you are not willing to learn and implement each and everything, you can seek the help from experts to take care of the things for you. But remember: Having a sound knowledge of the core concepts of SEO is a must…! Black Hat V/s White Hat Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…

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Black Vs White Hat SEO

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing what’s called black hat SEO.

This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a welcome way for black hat SEOs to make a few thousand dollars fast. Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future. You might make a few grand this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules. White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules. Needless to say, You should always go for white hat SEO. Before moving on further, below are the major divisions of SEO:

  • Keyword Research
  • On Page SEO
  • Off Page SEO

#1 Keyword Research Almost all of the beginner’s guides to SEO on the internet are ignoring this factor. But according to me, it is the most important one. SEO is a game of Keywords. You must be aware of the keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors. Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors. Keyword Research is all about finding the intentions of the users to use search engines. What exactly the users are searching for your topic, are your keywords. Using the right keywords while doing SEO of your website, is the career deciding thing for your site. It gives you an opportunity to know your targeted audience in a better way. It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines. It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines. You need to do proper research to find valuable keywords related to your topic before starting your website. Even if you already have a website and content on it, you can optimize it by using correct keywords. Even if you already have a website and content on it, you can optimize it by using correct keywords. #2 On Page SEO On Page means everything displayed on the web page and its back end programming. In On Page SEO, you need to optimize your website’s page and posts, etc. for search engines. In Short “Optimizing Content for Search Engine!” It covers a lot of things, so let’s break this into larger branches.

  1. Content

Content is the biggest division of On Page SEO. You might have heard that famous quote about content that: “Content is the King,” an there is no place for doubt about that.

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Content is the King Google’s first priority is to provide its users with top quality content, and with best relevant information available on the web. These days Google also loves the right length of content. So, try to write long and informative. Content on your website isn’t only about the written article. It also includes videos, pictures, animated slides, and infographics, etc. Pay more attention to for better content:

  • Titles – Create eye-catching titles that raise the reader’s interest. You only have one chance to make a great first impression.
  • Keywords – Pick keywords that will help bring people to your site and are relevant.
  • Links – Link to quality sites that compliment what your website is about. It’ll encourage sites in your niche to link to you as well.
  • Quality – Try to publish unique and quality content. This prompts users to come to your site because they cannot easily find the content elsewhere.
  • Freshness – If you are publishing content that does not age or becomes outdated, that’s great, but you also need to add new content on a regular basis. If you don’t have the time to add content to your website, consider adding a question and answer section or a blog to your site.

While writing your content, don’t ever forget to embed your keyword research in the best possible and natural looking way.

  1. Website Layout

After optimizing your content, Website Layout is the next thing you need to take care of while doing On Page SEO. An example of the worst website layout is when someone has totally irrelevant categories as compared to their topic. Can you just imagine visiting a website with a bad layout, there are more than 80% chances that you won’t like to visit that site again….So, why would anyone else! Then, why not making it user-friendly! And sure, Google loves that as well.

  1. Website Speed

Yes! Website Loading Speed matters a lot! When a user searches for something and your website appears on search engine result page (SERP). Then that user opens your site. Dwell time is the duration for how long that user stays on your site after clicking on it.

And that Dwell time is indeed an important search engine ranking factor.

Source: Ahrefs

In short, a user needs good speed, and Google also has an update for website speed. So, try to improve your site to increase its Dwell time and hence improving its ranking in SERPs.

  1. Website Design

Website design is another critical thing to have good user experience… Your theme needs to be Responsive and should have an Eye Catching Design. There are lots of sites which have excellent content but actually a bad design. Just ask yourself! How long can you keep visiting these type of sites, which are even worse when you are using your Smartphone… You’ll surely get tired and at the end, will stop visiting that site. Design is not just what it looks like and feels like. Design is how it works. Hence, always use Responsive and Eye Catching Design. #2 Off Page SEO Just like you have done your On-Page SEO, you also need to do Off-Page SEO to make your domain authority in the eyes of search engines. In other words, we need to make our website trustworthy for search engines. And it will happen when other famous sites tell the search engine that our site has the best content about our topic. Now, how would it happen…? We need to get our website referred from other famous resources on the web about our niche. In technical terms, it is called link building. Naturally, it’s an automatic thing. We will post very high-quality content on our website and share it with topically interested people and internet marketing resources. Eventually, whoever would like our resource will link to it. The best link building strategy is to create something awesome and let everyone know about it. But Remember: In today’s competitive environment, we need to learn about proper link building strategies. Then plan and execute pre-defined and practical ways adopted by some quality sites. And your hard work in that activity will surely pay you with better ranking in SERPs. Just to know, here are the things which should be done:

  • Use social network to promote your content
  • Do some blogging and guest posting
  • Refer your suggested solutions in discussion forums
  • Photo and video sharing
  • Relevant business and local listing

Conclusion: While doing all these things, keep on learning and improving. Exploring each subheading, you will find some new, website’s authority and ranking parameters defined by SEO experts. Like domain authority, page authority, trust flow, citation flow, do-follow backlinks, and spam score, etc. These parameters are actually useful and do change your ranking with increase or decrease in their values.

Chapter 2

Advanced SEO tips and Strategies in 2

Based on WordPress data, there are 1.59 million blogs published every day. That’s only WordPress. It’s estimated there are 2.5 – 3 million articles published every day. Whether you’re a developer, start-up or business owner looking to rank on the first page of Google, we’ve got you covered.

  1. Mobile Friendliness is Paramount

According to BGR, mobile internet usage surpasses desktop usage for the first time in history and the trend is only going to get stronger. Google understands how important the mobile experience is to its users and harshly penalizes websites which offer an underwhelming mobile performance. When creating your website, be sure to optimize for mobile, removing items which might slow a mobile load time down and also updating your web page’s design and layout so that it offers a smooth and speedy mobile experience. 96.26% of new Smartphone’s run Android or iOS. Mobile SEO Actionable Tip Run your website in Google Speed test and learn two things – your site’s speed and mobile score. Both numbers range 0 – 100, with higher scores being better.

Source: accidentfirm.com

  1. When Creating Content, Write About One Topic First

For many industries/businesses, writing about one specific topic will showcase your company as an authoritative, professional voice in their industry, and Google loves authority. When starting a blog, we suggest focusing on one niche topic and making 80% of your initial posts about that specific subject. For example, if you are a home restoration company, instead of making your first handful of blogs about all different topics, like, one post about drywall, one post about patio restoration, one post about flood damage repair, and one post about home painting; instead, just choose one of those topics (say, home painting), and make almost all of your initial blogs about that topic. Posts might include: How to Paint the Interior of Your Home, What Are the Best Brands of Paint for the Exterior of My Home, How to Correctly Mix Paint, etc.. Focusing on one specific topic will help present you as an expert in that particular niche, and you will be more likely to begin ranking for a multitude of keywords regarding your niche topic, as well as invite an audience of users looking for more in-depth expertise on your subject of choice.

  1. Learn Important Keyword Metrics
  • Search volume – Average number searches each month
  • Clicks per search – How many average clicks per search
  • Keyword difficulty – A score of 0 to 100 with higher scores being harder to rank for.

Try to find out what these metrics mean for your business.

  1. Inbound Link Anchor Cloud

Within Ahrefs and Google Webmaster Tools, you are given access to your Inbound Link Anchor Cloud, which shows the popularity of different anchor text phrases based on the number of backlinks pointing to your site. Here’s an anchor cloud for one of the properties that reviews headphones, Headphone Charts:

Based on this example, you can recognize that 9% of their backlinks contain the anchor text “headphones better than beats”, and this makes sense because they have a popular post on Headphone Charts literally called Headphones Better than Beats, a post they put a fair amount of time into, and some effort link building for it. Real Ranking Data

When you view your anchor cloud and notice that a lot of your anchor keywords are irrelevant or not the types of keywords that you want from prospective customers, then you will need to make updates to your website link portfolio to rectify that, including creating content containing the keywords you want to rank for, and then be sure to build strong relevant backlinks by sharing your new content on other high quality websites.

  1. Focus on White-Hat SEO, Avoid Link Buying

An outdated and shortsighted black-hat link building technique focuses on spending money to buy backlinks from shady websites trying to sell “easy SEO” solutions to companies that would rather just spend money in exchange for improved Google rankings than spend the time and energy to utilize REAL SEO solutions. The problem with this strategy is that Google is getting very adept at knowing the difference between high quality, relevant organic backlinks, and low quality, irrelevant ones, making paid-for links not only useless, but they can absolutely get your site penalized by Google, causing your site to sink like a stone within Google search results.

  1. Use SEO Software Starting Day 1

If you’re going to put in all of the hard work needed to create a high quality website, it is mission critical that you begin monitoring your site with advanced analytics starting on Day 1.

  • Free SEO Tools
  • Google Analytics
  • Google Webmaster Tools
  • Google Optimize – A/B Testing
  • Screaming Frog – Ugly interface, but great on-page SEO audit tool
  • Paid SEO Tools
  • Ahrefs (our most used tool at Placement Labs)
  • SEM Rush
  • Moz
  • Screaming Frog (Paid account allows you to crawl more than 500 pages) Diagnose and Eliminate Technical On-Site Issues

Most webmasters are often ignorant to the many issues their website has with regard to how effectively they can be crawled by Google’s spiders. Designing and coding your website without an emphasis on SEO can leave your site in a vulnerable position, as there is almost assuredly plenty of competition within your industry, including competition that has an SEO understanding and has already eliminated the majority of their on-page web issues, making them appear more authoritative in the eyes of Google. A few examples of issues that your site might have (and often can be easily fixed)

  • Pages with missing meta titles/descriptions
  • Images missing an alt-text attribute
  • Pages with broken links (both internal and external)
  • Pages with titles that are too long
  • Multiple pages with duplicate meta information
  • Pages that are missing language declarations
  1. SEO is Constantly Evolving, Keep Up with Google

Our lives as SEOs would be much easier if we believed we could continually offer the exact same services to our clients all the time, forever. However, that would be incredibly naive and short-sighted of us to assume that we can continue to always do the exact same things and expect the exact same results. As we touched on in our introduction, Google semi-regularly updates their internal algorithms to create better experiences for their users, but it is up to SEO experts to learn about and understand these changes, and know how to implement new services and techniques in compliance.

  1. Build Links from Websites with Relevant Content

One of the best ways to bolster your site’s credibility is to focus your link building efforts to sites that produce high quality content that is relevant to your site’s industry. We cannot stress enough that this process is not easy, and sadly, there is no magic technique which will automate the process. You have to sit down and do the hard work of finding backlink opportunities and physically reaching out to the site’s administrators in hopes of creating relationships which might yield future backlinks.

  1. Optimize Your Page Titles

When you enter a search into Google, and Google provides you with the first page of search results, you will see each search result shows a title for the link (in blue text), and a short description of the page directly beneath it. That blue title text is officially known as your Meta Title, and it is vitally important that you do a good job of optimizing these titles. Titles that are over 70 characters will not be fully shown in search results, and it comes off as quite unprofessional to users who can’t view the whole title.

  1. Create Easy to Read/Understand URLs

One mistake we see many companies/people make unwittingly is creating pages with really long URLs. This is often an issue we see on WordPress sites (though they are certainly not limited to WP sites), because many websites offer a default setting where the URL slug is automatically generated by duplicating the page’s title. Google likes and suggests a simple URL structure. From Google’s content guidelines: “Whenever possible, shorten URLs by trimming unnecessary parameters.” – Google content considerations

  1. Become an Early Adopter

This isn’t just an SEO tip; this is a LIFE TIP for anyone in business. Always immerse yourself in the latest news regarding your industry, and be on the lookout for anything new– new products, new techniques, new technologies, etc., and write about them as soon as you feel confident you have something valuable to add to the conversation. Early Adopter SEO Actionable Tip Use Google Trends to see and when people search for keywords. You can even look at keywords over a 5 year period to see growth or negative search trends. It’s not only great for keywords you are interested in but also showing you what trends the world cares about in real time. Great way to find some topics that are in your market and trending

  1. Focus on Referring Domains, Not Just Links

When creating backlinks, it is not only important to build as many as you can from high quality sources, it is also important to show Google that your website is well-balanced with regard to its backlink profile. Remember, there are many other link types than simply dot coms– there’s .com, .org, .net, .gov, .edu, and many more, those these are the main ones, and are referred to as generic top-level domains (TLDs). Your TLD profile is taken into consideration by Google as they score your website, and sites that are well balanced are generally well-received. For example, a website which features 5 .com backlinks, 5 .org, 5 .gov, and 5 .edu within its backlink profile will look authoritative to Google, and, therefore, will probably rank higher than a similar website that has 20 .com backlinks. The second website in the example may have the same overall backlink total, but they are not nearly as well balanced as the first website. 50 links from one domain has less SEO value than 3 links from 10 different referring domains (total 30 links from 10 referring domains). This is a super overlooked SEO tip!

  1. Don’t Forget About Geotargeting

Geotargeting is a useful tactic if you own (or represent) a local business, particularly one with a real storefront. In today’s mobile age, people are constantly searching for businesses on their smartphones near where they are at that given moment. Websites that clearly state their geographic location have an advantage of being listed in local searched over those which do not. Including your business’ location clearly and consistently formatted within your web content will help Google understand where you are located.

  1. Structured Data aka Schema Markup (SERP 2.0)

Schema Markup is a powerful tactic to make your Google search results appear more professional and eye-catching than your competition. Schema markup is code that you can add to your site which helps search engines return more informative results. Check out this example…When you search for “Stonewood Grill Menu”, you are presented with this as your first result:

The benefit is when Stonewood Grill updates the menu on the website, the changes will also be displayed in the above SERP (The image above). This is cost effective since the menu is mantained in one place online.It is also a better experience for the user who wants to just dive into the menu.

Conclusion:

Ultimately, SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. Just remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema.

Chapter 3

Using Social media to improve your search ranks

Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. In this chapter, you’ll discover seven ways you can use social media to boost your search rankings.

The Role of Social Media in Rankings

Social media is too powerful a tool for brands to ignore, and unless there’s some seismic shift in the attitudes and habits of users, its value will only continue to grow over the coming years. That being said, it’s unclear exactly how search engines use social media to rank your website. While Google has flip-flopped on their algorithm’s use of social signals as a factor in search rankings, the official word for now is that social signals (likes, retweets, pins, shares, follows, etc.) don’t factor into search results. That being said, social is still a very powerful SEO tool, even if social signals don’t directly impact your search rankings.

Activate Your Brand Community to Reinforce Relevance

Though social may only indirectly affect your rankings, one of the ways it does is through the power of your community. Search engines factor in the size of your following on social media as a measure of your authenticity. After all, if you only created phony clickbait content, you wouldn’t have been able to build a large community of followers in the first place.

Do fake users count? In short, no, because fake users can’t engage with your content. Real users who click through from your social media accounts to your website or blog and share your content will ultimately boost critical website stats. As Google tries to determine authenticity and content value, it can look at that traffic as concrete proof that you’re doing something right. These three quick tips will help you craft social media posts that boost clicks to your website.

  1. Cut Down on Word Count

While the “ideal” length of copy varies from platform to platform, Neil Patel at Quick Sprout found that generally speaking, less is more when it comes to your social media copy. In fact, his research shows the click-through rate on paragraph-long Facebook copy is 2-6 times lower than updates that are approximately 40 characters long.

Try to keep your social media posts to around 40 characters.

Rather than using extended copy in your social media posts, opt for a lower word count. Use all of the words you need, and not one more.

  1. Tell People What You Want Them to Do

Sometimes, all your audience needs is a simple request so they know how to better interact with your content. A quick search of the most clickable words on social media prove that most lists have one thing in common: they’re full of call-to-action phrases. Use words and phrases like “check out,” “see,” “retweet,” “like,” and “follow” to get people to engage with your social media content.

Add a call to action to tell your audience what you want them to do.

Don’t leave clicks, conversions, or shares to chance. Use a clear, concise directive when you want viewers to do something.

  1. Give People a Reason to Click Through

It’s Youtility principle number one: If you want to connect with your audience, don’t sell to people; help them. Make sure the content you share on social media answers a problem or pain point that’s common to your customers and prospects. Use the copy in your social media posts to refer to both the problem and the solution, and people will happily click through to your website!

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Help your readers solve a problem.

Treat Social Media Like a Search Engine to Increase Discoverability

What about your social content itself? Don’t your social posts have some value as backlinks? Unfortunately, links you share on social media don’t add directly to your website’s search rankings. Once the posts are published, they receive a “nofollow tag” (a code that alerts search engines to ignore the origin). However, because social media platforms rank search results on keyword strength and popularity, your social presence should be crafted with SEO in mind. Here are two ways you can leverage social SEO for the same reason you use traditional SEO: to help people search for and discover you and your content.

  1. Optimize Profiles for Keyword Searches

First, identify your foundational SEO keywords and then include them in the headlines, summaries, links, and bios of each of your social media profiles. You can also use those keywords in the captions of relevant images you post. People searching Facebook or another network might happen across your company because of the foundation-level keywords built into your page. From there, they can be drawn into the funnel of your inbound strategy. Just take a look at the top two results when you search for “digital marketing” on Twitter:

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Use relevant keywords in your social media profiles.

From the bios alone, it’s obvious that Jay Baer and his team have been very intentional about weaving the “digital marketing” keyword into these two profiles, and it has paid off in their Twitter search rankings.

  1. Optimize Your Copy With Keywords

From a single hashtagged post, a follower might find your profile, more of your similar content, and click through directly to your website. Use carefully selected keywords in your posts, links, and hashtags to help elevate your rank in social search results and add to the visibility of your brand.

Use Social Media Content to Amplify Your Online Footprint

The power of content lies in its ability to reach beyond established consumers and find new audiences and potential customers. Not only is content shared on blogs and other websites, it ranks on search engines as well. So naturally, your social media content can contribute heavily to your SEO.

  1. Use Keywords to Drive Content Creation

To boost your visibility on search engines across the board, make creating social media content designed to rank for specific keywords part of your marketing strategy. For example, check out how these chefs have created YouTube content to show up in search engine results for a query related to their expertise.

Design content that will rank for specific keywords.

  1. Publish Social Posts Worthy of Backlinks

Social media posts can end up in all sorts of places beyond traditional social networks. They’re being used in blog posts and articles, ebooks, and SlideShare presentations. If you create social media content other people want to reference, you’ll gain backlinks to your social media profiles and website, effectively increasing your authority with search engines. Free SEO Course This article from Greatist, “55 Must-Follow Twitter Accounts Guaranteed to Make Your Day,” is the perfect example.

Your social media posts could end up in places outside of social channels, such as blog posts and articles. Conclusion -Time for You to Unlock the Relationship Between Social and SEO It appears inevitable that eventually social media will tie directly to every website’s search rankings. For now, your social media should act as an extension of SEO; an inbound marketing tactic that directly impacts your reach, popularity, brand identity, and influence online.

Chapter 4

Best ON-Page SEO Optimization Techniques

Want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic? Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? When it comes to optimizing a website or a blog post, there are two main factors at play:

  1. On-page optimization
  2. Off-page optimization

This chapter will focus on on-page as well as Off Page optimization, lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Why Do You Need On-Page Optimization?

When we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine. Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors. Before some specific tricks, here are a few non-technical things that you can incorporate today:

  1. Improve user experience.
  2. Ensure that readers coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
  3. Create good content.

Following are the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

  1. 1. Blog Post Title

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title. You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it. And keep the title length to under 65 characters.

  1. Post Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL. Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers. Example of a good permalink:

  • https://www.domain.com/post-title-separated-with-dashes
  1. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points. In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags. Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

  1. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords. Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

  1. Meta Tags

You should add a unique and relevant meta description with each blog post. Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post. With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

  1. Images

Image optimization does help a lot in driving traffic from image searches. Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted. But there’s one very important point to note. Large images will slow down your site, and having a slow loading site will decrease your Google rank. So it’s very important to:

  1. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”. Ofcourse there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard. It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords. Suggestion: Analyze other posts for your target keyword and see how many words they have.

  1. Internal Linking

Place links to related posts from your blog inside of your blog posts. Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site. When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

  1. External Linking

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites. You should use dofollow links for trusted websites and nofollow links for those that are less trustworthy. But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love. This will make your site appear more credible.

  1. Write Engaging Content

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail. Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that. Conclusion: So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines. The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

Chapter 5

Best OFF-Page SEO Optimization Techniques

What is Off-page SEO? Off page SEO is nothing but improving your website positions in Search Engine Results Page (SERP). It tells Google what others think about your site. Based on the links that you have in your site, search engine assume that you have great content. Links are the new web currency. But, most of the people assume that off page SEO is all about just link building. No, it is not just about links. Then what else it includes? Off page SEO is a combination of a lot of factors that include;

  • Social media metrics (Facebook likes, Pinterest pins, Tweets etc)
  • User engagement (comments)
  • Social bookmarking
  • Forum posting and a lot of other factors.

For Off-page SEO, backlinking is what is required to done extensively. Through links, search engines can not only analyze the popularity of websites but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. You could use your content in the form of infographics, guest posts, social bookmarks. etc for getting link back to your site. Best off page SEO strategies: 1. Get Authority Backlinks: Backlinks are the most important off-page SEO factor when it comes to content marketers and bloggers. Why? Because search engines trust your website more if your site has any authoritative relevant backlinks. When Google looks for fresh content, it indexes your new pages and makes it available for search users. When relevant search queries are triggered, Google uses some algorithm facts to determine whose pages will rank. This we call as Google ranking factors in SEO terminology. Here are the most important factors that Google considers while ranking:

  • The number of linking domains. The number of domains linking to your site is one of the most important ranking factors
  • Page rank of a linking page. The links from the high page rank website is considered more than the links from low PR pages. Yes, try to get links from high PR pages.
  • The number of linking page. It is always recommended to have more links from individual domains rather than from a single domain.
  • Authority of linking domain. A link from low pagerank page on a high pagerank site is better than from a low pagerank one.
  • Count number of dofollow links. As Google officially stated that it won’t count nofollow links while ranking, it considers dofollow links.
  • Contextual links. The links within the content of the page are worth more than the links in a sidebar.
  • Links from homepage. The links from a homepage of a linking domain carry more strength than those on one of its pages.
  • Link relevancy. The links from pages related to your pages topic carry more relevancy for search engines.

Google views your website as more valuable than others if you have many backlinks from authoritative websites. Google analyzes the questions about links like, where does the link comes from?, quality of the link, how fresh the link is? Etc.. That being said, well how to get those authoritative links? #1. Guest blogging: No doubt, guest blogging takes you so far and helps a lot in acquiring great links. The only challenging task here is, you need to do lot of research about the topic. After that, you need to find out the top blogs in your niche and submit your pitch. If they accept and yes your article gets published. #2. Broken link building: To earn the links, this method is pretty much faster than guest blogging. Do you know, lots of links on some authority blogs are actually dead. Why it happens? If hosting expires, during file transfer or migration of the sites, links are bound to break. The one good point is broken pages don’t affect your site’s ranking. But it does give bad experience to user. So, conduct a backlink analysis on your niche websites. Find broken links, contact the owner and let them know about their dead links. There are chances that they will do a return favour by including your link on their website or you can offer replacement link too. #3. Create compelling infographics: If you want to attract huge number of audience and acquire authoritative back links, then infographics works the best. Because, the ideal customers respond to visual content better than the plain text. Infographics goes viral if you give sufficient promotion to it. When people share your infographics, it continuously generates organic traffic to your blog. Well, you generated backlinks. 2. Improve Your Social Media Signals Social is the NEW SEO. Here’s the image that tells you how social media impacts your SEO.

If someone wants to know more about your brand, they check your presence in Twitter, Facebook and of course other social media channels. Share your content in the form of content or images or video. Join related groups in facebook, linkedin, pinterest and share the content there too. It helps in connecting with potential users. Users go for Quora more to get right answer rather than Google or bing. Make the best use of it. Post your content in the relevant sections or threads in the Quora. One important note to remember here is, never do any promotion on this platform. Write really useful answers to the questions related to your niche and give your blog link at the end of the answer. 3. Focus On Your Keywords If you want to get more out of off page optimization, target the right keywords. The #1 factor that controls SEO is the keywords you choose. If you want to do great content campaign, keywords are the essential building blocks for it. The below diagram depicts the more accurate view of on-page SEO.
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4. Save Your Site From Google Penalties How to stay away from Google penalty radar? Perform full backlink analysis and it helps to analyze which links are good and which are bad. Here is how you can ensure that your site is free from getting penalized. #1. Perform site audit: You can use tools like SEMrush for finding and fixing website SEO related issues. You can find out all the reasons why your site is not ranking well on Google. #2. Optimize your content: Content is the king always. You may not use right keywords but if it looks too promotional then nothing can stop it from going viral. Help your audience by creating useful and helpful content. Use visuals in your post, integrate data into your blog posts. Your audience tries to know more about you if you really give them valuable content. #3. Use different keyword phrases: Once you are done with full backlink analysis and understands from where links are coming, focus on using different keyword phrases, generic content and brand names in your content so that Google considers your links as natural. Which means your links shouldn’t have exact match keywords in their anchor texts. 5. Contribute To Other Sites In the world of SEO, guest blogging is very common. But it’s something that many SEOs takes it as challenging. Why because if your guest post is solely to get links, in what way it will be helpful to SEO? What you get by contributing to other sites?

  • It helps to build your authority.
  • It can bring you lot of referral traffic.
  • It helps in building links.

While writing guest posts for other sites, don’t link too much to your site. It spoils your relationship with the site owner. Even if you are writing guest post for others, give really awesome content. Low quality guest posting brings extra trouble to you. 6. Submit To Directories and Forums Off-page SEO helps you to make your website more popular on the Internet. To get more visibility, submit your stuff to directories and forums. Here are the sites where you can submit your blog content to enhance more visibility.

  • Social bookmarking sites: These are the best platforms to promote your stuff. When you post on popular social bookmarking sites, it helps in gaining more traffic to your blog. Some of the sites are: stumbleupon, slashdot, digg, technorati.
  • Submit to forums: Make sure that you participate in each forum related to your niche and build connections with community. Make the best use of do-follow forums. Some of the forum sites where you can submit are: blokube, Blog Engage, Indiblogger, bbpress, Warrior forum etc.
  • Blog directory submission: It helps to build quality backlinks. It takes time to get better results but it definitely helps in long run. Select a proper category under each directory and start submitting your posts. Networkedblogs, elecdir are good blog directories to submit posts.
  • Article submission sites: It is always good to submit the articles to high page rank directories. If you submit low quality content and has more keyword stuffing, then your article gets rejected. So, create highly unique content.
  • Question and answer sites: You will get good amount of high traffic from question and answer websites. Join those sites and search for questions related to your niche, give helpful answer to any question. Don’t forget to give your blog link at the end of the answer. You can use the sites like Yahoo answers, Quora, blurtit etc.
  • Share your videos to these sites: If you are a vblogger or any other, submit to these sites to make your videos popular. It is one of the ways to get quality backlinks. The sites which has high pagerank are: Youtube, vimeo, vine, ustream.
  • Image submission sites: Make sure you optimize your images with the correct URL, title tag before submitting to these sites. Flickr, Instagram, picasa, tumblr, imgur.
  • Submit your infographics: Make really impressive infographics and submit to these sites. Give reference link to your website. Some of the infographic submission sites are: visual.ly, reddit, submit infographics, infographics archive.
  • Share to document sites: Create documents related to your niche. Make sure you create unique and helpful pdf or ppt. Upload that in these sites: issuu, slideshare, scribd.

All the sites mentioned here have high Page Authority (PA) and Domain Authority (DA). No doubt, off-page SEO gives better ranking to your website in Google search. Conclusion Off page SEO is NOT just about backlinks as most people think. It involves in your overall website trust, authority, social signals and many other things. This off page SEO guide is written to discuss some of the crucial factors that can improve your overall website authority on Google search. Don’t just rely upon On-page SEO if you want higher rankings. Whenever you publish a new post, make sure to follow the off-page SEO techniques mentioned in this guide.

Chapter 6

YouTube SEO Tips

Ranking a YouTube video is not a tough job at all? It only seems like that. Yes! You are right, It’s about YouTube SEO. If rightly done, you will hit the 1st spot on both search engines. Find the best YouTube SEO Tips, in perfectly drafted guide’s form.

#1 Keyword Research

It doesn’t matter either for Blogging or YouTube video ranking, Keyword Research plays vital role which is a little different as compared to our traditional keyword finding methods. And the best way to find these keywords is looking into YouTube Suggestions. Because mostly views come from these suggestions, as viewers are too lazy to type in the complete keyword and end up clicking one of the suggestions. There are a lots of keywords which have high searches in google while very low in YouTube. And some others are vice versa. That’s why YouTube’s Keyword Research is a little different. Hence you need to find perfect keywords for your video to get maximum views and 1st place ranking. Find the best ways to find Perfect Keywords for your videos.

#1. YouTube Suggest

Its same like Google Search. You just need to type a Keyword in YouTube Search and it will show you some more keywords related to your main keyword. Just type in a keyword in YouTube search and it will show you more related to your main keyword.

Pro Tip: You just need to put an underscore (“_”) before starting a keyword and it will show you all the words before your keyword.
You can use this underscore (“_”) at the end of the keyword too.

#2. Video Keywords

Secondly there are typical video keywords. When we search some keywords in a search engine like Google, we usually get websites in SERPs. But you may have noticed that sometimes you get videos in search results, more than simply written content. These searches are “Video Keywords.” Not clear yet? Take a look at this:

In general, Google tends to display video results for these types of keywords:

  • Keywords starting with “How To.”
  • Reviews
  • Tutorials
  • Keywords with the word “Video.”
  • Songs/Movies
  • Watch

You can use keyword research tools like Google Keyword Planner, MOZ Keyword Explorer or any other you usually use to explore relevant keywords. Filter your video keywords from the list you generate by using different tools, and then you may inspect every single keyword in google to find if that’s actually a video keyword or not.

#3. Google Trends

Google Trends Tool is simple and contains tons of information to set-up our efficient predictions about user intention. All level up SEOs know that finding user’s intention of a keyword is lot more important than looking for its search volume. Its quite simple just explore any term/keyword and change the search type from “Web Search” to “YouTube Search”. Here is the graphic for clear understanding:

It shows either people on YouTube have any interest in your search term or not. Simply stating if it’s a video keyword or just another written content friendly term.

These displays are clearly indicating that “smart watch” is a web content friendly keyword whiles “How to tie a tie” is a pure video keyword.

Video Optimization

Hope you all know much about on page SEO of a website‘s post. We need to do somewhat about same things for our video to optimize it for YouTube. These are very very simple things which need to be done.

  • Change the name of the video to your keyword, by simply doing right click on the video and using “Rename” option.
  • Then go to the properties, again by just doing right click and reaching “properties” on the menu.
  • Now go to the “Details” tab and fill all the boxes with the name of your video.

#1. Video Title

The first and foremost signal for YouTube to check whats your video is all about, is the title of your video. What to do with this?

  • Include your keyword once in your title
  • Try to use attractive title.

By using attractive title you can get maximum Click Through Rate (CTR).

#2. Video Description

To give better understand of the video and its content to YouTube we use description. In the description, usually do:

  • Write at least 200 words of unique & descriptive explanation. I like to summarize what the video is about (don’t ever stuff it with your target keyword).
  • Add some external links to websites and social profiles.

This can help you to get your Video Featured in “YouTube Suggested Videos”.

#3. Video Tags

Video Tags are relevancy signals for YouTube. Do use cool and relevant tags. They are used for Classification. We can explore two different ways to find tags quickly…

1. Own Tags

Just like the name of this heading suggests, you have to find tags for your video on your own. Either you can brainstorm on your own to think of some relevant keywords or you can use Google suggest & YouTube suggest for this.

2. Competitor’s Tags

In this, we have to steal the tags of our Competitor. Here is quick walk through:

  1. Install TubeBuddy Chrome Extension.
  2. Type your main keyword into YouTube search.
  3. Click on top 5 ranked videos
  4. Click “tags” in TubeBuddy to view competitor tags
  5. Copy and paste these into your video’s tag place.

#4. Video Thumbnail

Thumbnail is the display picture of your video. The more engaging and attractive it is, better are the chances for the user to click on it. So, do some experiments to create most attractive thumbnail for your video. This can help you to get Awesome CTR. You can use these tools to create eye catching thumbnails.

  1. Photoshop
  2. Canva

Video Promotion

Well, YouTube SEO is incomplete without Video Promotion. Just consider it and plan your video promotions even before posting on YouTube. One more thing as soon as you start promotions, it becomes a ranking signal for your videos. Simple Like: Video Promotion = Social Sharing = Higher Ranking Here is how and where to promote:

1. Attack Facebook Pages & Groups

You can promote your videos on Facebook Pages & Groups. Like if you’re publishing a video on Subway Surfer Game, then you can search for Subway Surfer’s pages and groups. Just look at the picture below:

You can promote your video by commenting on the page.

Pro Tip: Use Attractive Taglines and Thumbnail for better CTR and Good Traffic. Same method stands applicable for Facebook Groups even.

You can post your video links in Groups.

  1. Reddit Gives You Premium Viewers

Reddit is a social network, full of people from Premium Countries like USA. You just need to increase your Reddit Link Karma and then post your videos in Sub-Reddit. What is Sub-Reddit? It is same like a Facebook Group. You’ll get very good traffic from Reddit.

  1. Google Gives a traffic boost

Google is very good source to get traffic. You need to find related Google Plus Communities and post your video link but again taking serious care to avoid spamming. TIP: Try to keep your video attractive as much as possible depending upon your topic. You can do research to develop informative videos with good amount of curiosity and that will surely increase user engagement level of your videos. In other words, Success of video promotion is directly proportional to its engagement and attractiveness. Video Ranking Lets get to link building of our videos just like we do off page SEO of our web page. And how you can build links for your videos?

  1. Web 2.0 Video Embedding

You just need to create a web 2.0, then do a post and embed your video there. Because Embedding YouTube Video is one of the most important ranking factor in YouTube algorithm.

  1. Forum Commenting

Just like we use to do Blog Commenting for SEO, we can do forum commenting to rank our YouTube Videos. Simply reach out some relevant forums and then search for your topical threads. After that leave a normal comment there with your YouTube video embed.

  1. Video Embeds By Outreach

Video Embed-ders are the people who have published content related to your video, on their websites. This is the best way to get contextual video embedded links. You just need to search for articles related to Google Assistant. How? You can use these queries: intitle:”Google Assistant”and inurl:”Google Assistant” This query will show you all the posts which are on “Google Assistant”. Just open the site, get their contact details and send them a mail.

  1. Quora Solves the Problems

You can give a quick try to Quora, and the community will get back to you with the best answer to your question most of the time. If you don’t have any idea, Quora is a question & answers related social community. If you are developing videos with answer to some very important questions, which might be a trend on Quora as well. It can be used for ranking as well as for traffic. You can embed your videos on Quora. You just need to search for your Video Relevant Topics on that platform. Find some questions and answer them with an embedded video. Google Knowledge Graphs also show the direct answers of questions. Conclusion Hope you’ve improved your knowledge. Even if you already knew all these things

Chapter 7

SEO Link Building Techniques

Link building is still important for SEO ( Search Engine Optimization). Search engine determines the value of websites like how good and original content is and how many pages linking them regarding Authority, Trust, and Spam. So if we try to build low-quality links, e.g., Directory submission or over-optimized links will surely catch by search engine algorithms like Penguin and your site end with penalizing. So Avoid Links Spam. How to effectively make Link Building? Here is some Link Building Strategies will surely help you out.

  1. Grab Competitors Links

Always Monitor your competitor’s backlinks so you can grab new link building opportunities. Find how they got a link and try to replicate. For this, you can use tools like Ahrefs, Majestic SEO, Linkody or Openlinkprofiler. For example: Go to Ahrefs.com –> enter your competitor URL –> Explore

Check Referring Domains with Ahrefs
Ahrefs rated backlink with Domain Rating on a scale from 1 to 100. Find Backlinks with high DR which carry more “weight.” Sort Referring Domains with High Domain Rating

High DR Referring Domains

Identify their links like what kind of backlink it is, e.g. Guest blog profile-link, contextual or comment. Remove websites like directories or forums links. Go ahead and replicate those links. PS: You can also use Moz Domain Authority Metric for link analysis.

  1. Skyscraper Technique

It is Coined by Brian Dean – backlinko.com content-driven link building technique. The Skyscraper Technique: The idea is that find your competitors content which already got love in terms of social share and links. Rebuild content with something better than your competitors like improved one. Outreach the right people.

  1. Guest Posting

Guest posts is an excellent way to earn natural authority backlinks. This will also strengthen a relationship with industry-relevant bloggers and boost your brand. Find your Niche / Industry Related sites contribute content there because who doesn’t like creative contents. You can find Guest Blogging Opportunities with some Google Searches Like: [niche] write for us [Industry ] intitle:”write for us” keyword “guest post” keyword “submit a guest post”

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Approach them & tell the topic you already were written. Send your post them (including author bio + link) and get your link.

  1. Broken Link Building

Broken Link Building Technique is one of the traditional ways to build White Hat Links. You just need to find your niche-specific sites with broken link. Outreach webmaster & pinpoint their broken links and ask for a replacement with your link. You can use Ahrefs tool for this Broken link building prospects. So how to find broken links? Go to Ahrefs.com –> Enter Prospect URL –> Explore

Outgoing Links -> Broken Links
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Select Dofollow for Editorial Links

Done

Now outreach webmaster. PS: Your Link must be relevant to that broken link.

  1. Blog Commenting
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Blog comment not just brings no-follow backlink but also bring referral traffic back to your site. Just find popular blogs under your niche and leave a thoughtful comment which adds value to the post. Their readers also engage with your comment. For Comment Opportunities, you can use tools like DropMyLink.com or linksearching.com.
Note: Use your real name and email address, Don’t use any anchor text in the comment. Conclusion To actually earn backlinks, you must focus on giving tremendous value through content. There is no shortcut. There is no quick fix. You just need to think about how you can help your users. Then, create content that actually helps them. Be user-centric and the backlinks and social shares will compound over time.

Chapter 8

Effective Keyword Research Tips

If you are not doing Keyword Research, there is no use of any SEO Strategy. And if you are! Let’s find out either you are keeping a good track or doing it just Okay?And this guide is exactly going to walk you through your weak or missed points to make you a confident SEO person.Find out not only How to do Effective Keyword Research but how to rock your awesome SEO journey. Following are the best tips for niche selection right now. 1. Start with seed keywords Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. If you already have a product or business that you want to promote online, coming up with seed keywords is as easy as describing that product with your own words or brainstorming how other people might search for it. For example, let’s say you’re launching an online store with GoPro accessories. The Google searches (keywords) that you would first think of are: · GoPro accessories; · gadgets for GoPro; · GoPro add-ons. That’s a no-brainer, right. But what if you’re looking to start an affiliate marketing website, and you have no idea which niche to pick or which products to promote The challenge of “picking a niche” deserves a big and detailed guide of its own. But generally, there are two ways to approach this: 1. “Monetization first” approach Start from exploring available monetization methods. Pick a product or an offer that you like. And then think of search queries that people might be using to find it in Google. For example, Amazon has an extremely popular affiliate program. So all you need to do is browse their website until you discover a product (or a category of products) that you’re willing to promote. Another option is to scout affiliate marketplace sites like ClickBank or CJ, that connect product owners with affiliates.
And finally, just review the products and services that you’re using yourself and see if you can become an affiliate. 2. “Niche down” approach You can start with a super broad keyword and niche down until you see an interesting opportunity. For example, if you pick “music” as your super broad niche and your Keyword Explorer tool gives you almost 5 million keyword ideas for that seed keyword, so, in order to “niche down,” you need to focus on longer and more specific keywords that have the word “music” in them. So now you will use the “Words” filter to narrow down that huge list of keyword ideas to those with exactly 4 words. And here’s what you should be able to find: · “music making software free” – You could start a review site and cover all the latest releases and updates. · “game of thrones music” – People want to download music they hear in movies, TV series, TV shows, etc. And given that new TV content is released regularly, this could be a fun niche. · “gifts for music lovers” – There are a lot of famous music bands and leading music labels have a ton of merchandise for their fans to buy. Not to mention musical instrument brands like Gibson, Fender, etc. They must have some affordable gift options too. · “music games for kids” – Who would not love to play some fun music games with kids. These niche ideas are obviously far from perfect, but invest a little bit more time and you’ll inevitably stumble upon something awesome. #2. Generate keyword ideas The next step is to generate a mammoth list of relevant keyword ideas, while also getting a good understanding of what people in your niche are searching for in Google. There are at least four good ways to do it. 1. See what keywords you already rank for: If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. A good source of this information is a report called “Search Analytics” in Google Search Console:
Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. However, they don’t show the monthly search volume and you’re limited to 1000 keywords only. 2. See what keywords your competitors are ranking for The chances are, your competitors have already performed all the tedious keyword research work for you. So you can research the keywords that they rank for and cherry-pick the best ones. If you don’t know who your competitors are, just put your seed keywords into Google and see who ranks on the front page. Let’s do that with a seed keyword – “gifts for music lovers.” And you will see an interesting website ranking on the front page, uncommongoods.com. Let’s now plug that website in Keyword Research Tool and browse the keywords that it ranks for:
Sometimes even a single competitor can supply you with enough keyword ideas to keep your SEO team busy for months. But if you’re hungry for more, you can go to “Competing domains” report to find more sites like your competitor. And we’ve just closed the “competitive research loop”: · Put your seed keyword into Google and see who ranks on top; · Plug their site into Ahrefs to see their best keywords; · Find more relevant websites via the “Competing domains” report; · Go back to either step 1 or 2. The trick to almost unlimited keyword ideas is to repeat this process over and over. And don’t neglect tapping into related industries. You might discover a lot of great keywords that don’t necessarily relate to whatever you’re offering but can still bring very targeted visitors to your website. 3. Use keyword research tools Good competitor research is often enough to fill your spreadsheet with a ton of relevant keyword ideas. But if you’re one of the leaders in your niche, that strategy is not quite feasible for you. You have to be looking for some unique keywords that none of your competitors are targeting yet. And the best way to do it is by using a decent keyword research tool. Luckily, there’s no shortage of them on the market: · http://soovle.com/ · https://ubersuggest.io/ · http://answerthepublic.com/ & quite a few more. Most tools will pull their keyword suggestions from the following sources: · scraping keyword ideas directly from Google Keyword Planner; · scraping Google auto-suggest; · scraping “similar searches” in Google. These methods are great, but they can rarely give you more than a couple hundred suggestions. For example, UberSuggest shows only 316 keyword ideas for “content marketing.” There are also advanced keyword research tools (Ahrefs, Moz, SEMrush) that operate a keyword database of their own and therefore will give you vastly more keyword ideas. You can easily go bananas trying to sift through a keyword list of that size, so we have some great filtering options in place: · Keyword difficulty; · Search volume; · Clicks; · Clicks per search; · Cost per click; · Return rate; · Number of words in a keyword; · Include/Exclude terms. 4. Study your niche well The aforementioned keyword research strategies are extremely effective and provide an almost unlimited amount of keyword ideas. But at the same time, they kind of keep you “in the box.” Sometimes, just by studying your niche well (and adding a pinch of common sense), you can discover some great keywords that no one in your niche is targeting yet. Here’s how to kickstart “out of the box” thinking: · Get in the shoes of your potential customers: who they are and what bothers them; · Talk with your existing customers, get to know them better, study the language they use; · Be an active participant in all your niche communities and social networks. For example, if you’re selling waterproof headphones, here are some of the “out of the box” keywords you might try targeting: · How to survive a hard swim practice; · How to make swim practice go by faster; · What do you think about when swimming; · Best swimming style for long distance; · Reduce water resistance swimming. People searching for these things are not necessarily looking to buy waterproof headphones, but they should be fairly easy to sell to. #3. Understand keyword metrics While executing the aforementioned strategies, you’ll find yourself sifting through thousands of keyword ideas and trying to decide which of them deserve to be shortlisted. And to help you separate the wheat from the chaff, there’s a bunch of cool keyword metrics to consider. 1. Search Volume This metric shows you the overall search demand of a given keyword, i.e., how many times people around the world (or in a specific country) put this keyword into Google. Most of the keyword research tools pull their Search volume numbers from Google AdWords, which was long regarded as a trusted source of this data. But not anymore. For the past few years, Google has been consistently taking data away from SEOs: But this time, we were able to get away with a cool workaround – clickstream data.
Thanks to clickstream, we can uncover what Google is hiding from us By modeling numbers from GKP against clickstream data, we’re able to come up with much more accurate search volumes and un-group keywords that have similar meaning. Another thing to always keep in mind is the dynamic nature of Search volume. For example, a keyword like “christmas gifts” will naturally spike around Christmas time while having almost zero search volume during the rest of the year. To check the search volume trend of a keyword you can use a free tool called Google Trends:
So the search volume is basically an annual average. And if you’re in doubt about the “seasonality” of a keyword, make sure to check the trends. But there’s one problem with search volume. It doesn’t always accurately predict the search traffic. 2. Clicks Let’s take a keyword, “Donald Trump Age,” that has a search volume of 246,000 searches per month (according to Google Keyword Planner). That huge search demand implies that you should get a massive amount of traffic if you rank at the top of Google for that keyword. But let’s see what the search results look like:
A fair share of Google’s real estate is taken by an instant answer to that search query: 70 years.
These “uncommon” search results are known as “SERP features” and there are quite a few different types of them: · Knowledge cards; · Featured snippets; · Top stories; · Local packs; · Shopping results; · Image packs, etc. Some of them will vastly improve search traffic to your website, but others will steal it away from you. On the above screenshot from a Keywords Explorer tool, you can see that 86% of searches for “donald trump age” don’t result in any clicks on the search results. All because searchers are presented with an instant answer via a Knowledge card. The Clicks metric is totally invaluable in weeding out the search queries with huge search demand but miserable traffic. And we’re proud to be the only tool on the market to have this metric. We’re also able to show you how many of the clicks get “stolen” by search ads:
On the above screenshot, you can see that a fair share of clicks for “wireless headphones” go to search ads, while clicks for “best wireless headphones” are almost entirely organic. 3. Traffic potential Search volume and Clicks are great metrics to understand the popularity and traffic of a single keyword. But that keyword may have a ton of synonyms and related searches, all of which can be targeted with a single page on your website. An example : The keyword “I’m sorry flowers” doesn’t look very promising in terms of search demand or traffic:
The #1 ranking result usually gets no more than 30% of all clicks. This means you can hope for around 60 visits per month if you rank #1 for the keyword “I’m sorry flowers.” And that is a bit of a discouraging projection, right? But let’s look at how much search traffic the #1 ranking page for “I’m sorry flowers” keyword actually gets:
On the above screenshot, you can see that it is attracting almost 300 visitors from Google per month. That’s because it ranks for 48 different keywords and not just “I’m sorry flowers” keyword alone. We’ve been advocating the importance of long-tail traffic for quite a while (here, here, & here), but it doesn’t hurt to stress it again. People search for the same things in all sorts of peculiar ways. So a single page on your website has a potential to rank for hundreds (if not thousands) of related keywords. So it’s time to stop evaluating keywords just by their Search volume (or Clicks) alone. You need to look at the top-ranking results and see how much search traffic they get in total. 4. Keyword Difficulty Unquestionably, the best possible way to gauge the ranking difficulty of a keyword is to manually analyze the search results and use your SEO experience (and gut feeling). But that is something that you can’t do at scale for thousands of keywords at once. That’s why the keyword difficulty metric is so handy. Each keyword research tool has their own methods of calculating ranking difficulty score. The more quality backlinks they have, the harder it would be for you to outrank them.
RECOMMENDATION High competition is not always a reason to give up on a keyword. It all comes down to the balance between the business value of that keyword and its ranking difficulty. Some keywords may be super easy to rank for, but the visitors that they bring to your website will never become customers. So it doesn’t make sense to waste your effort there. On the other hand, some insanely competitive keywords can be the best thing that could happen to your business if you rank for them. So they’re well worth the investment (and wait). 5. Cost Per Click This metric is mostly important for advertisers rather than SEOs. However, many SEO professionals treat CPC as an indication of keywords’ commercial intent (which actually makes a lot of sense). One important thing to know about Cost Per Click is that it is much more volatile than Search volume. While search demand for a keyword fluctuates on a monthly basis, its CPC can change pretty much any minute. Therefore, the CPC values that you see in third-party keyword research tools are nothing but a snapshot of a certain timeframe. If you want to get the actual data, you have to use AdWords. #4. Group your list of keywords So you have generated a ton of promising keyword ideas and used the aforementioned metrics to identify the very best ones. Now it’s time to bring some structure to your list. 1. Group by “parent topic” The days of targeting one keyword with one page are long gone. Now SEO professionals are facing a brand new struggle: Should I target a bunch of relevant topics with one page or create a separate page for each set of keywords? We know that one page can rank for hundreds (if not thousands) of relevant keywords. But how much is too much? And how do you know which keywords fit your topic and which don’t? For example, the main keyword of this very article is (obviously) “keyword research.” And you want to know what other relevant keywords you can also rank for along with it. So If you take the #1 ranking page for “keyword research,” put it into a Site Explorer and sift through the keywords that it ranks for:
And in an instant, you will see two decent keywords: · keyword analysis – 1,400 · keyword search – 6,200 This means that you don’t need to create separate pages to target each of these keywords (though maybe they actually deserve it), but try to rank for them with this single post. So that’s the very first step in bringing some stucture to your random list of keywords. You need to find which keywords are semantically and contextually related and group them under a “parent topic” to target with a single page. SIDENOTE. “parent topic” is the highest volume keyword that a page ranks for. 2. Group by intent So you have grouped semantically related keywords by “parent topic” and mapped them to different pages of your website. The next step is to group these “pages” by the so-called “searchers’ intent.” Behind every search query that people put into Google, there’s a certain (and oftentimes very specific) expectation. Your goal is to decipher that expectation upfront, so you could build a page that would perfectly match it. This could be quite challenging at times. Let’s take a keyword, “roses,” for example. What’s the searchers’ intent behind it? Most likely it’s one of these two: · See some pictures of roses. · Learn more about this flower. The best way of deciphering intent behind the search query is to google it and see what comes up first. Google is getting better and better in identifying the intent behind each search query, so the search results usually talk for themselves.
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The SERP above serves both these intents with an image strip, followed by a Wikipedia link. But then you get Guns’N’Roses Twitter profile. What are they doing in the search results for the keyword “roses”? Well, it looks like Google has identified that it’s what people looking for the keyword “roses” want to see. Once you figure the intent behind your keywords, you might want to map it to the stage of the sales cycle that it represents: · Unaware; · Problem aware; · Solution aware; · Product aware; · Fully aware. The bullet points above are just one of the many ways different marketers map out the so-called “Buyers’ Journey.” Here’s an alternative look at it:

Image taken from customerjourneymarketer.com

Whether you want to map your keywords to any of the existing models or come up with your very own one is entirely up to you. For example, Everett Sizemore from GoInflow.com suggests mapping keywords/topics to user personas. Stick with whatever makes the most sense for you. 3. Group by business value This grouping is actually closely related to grouping by intent. But this time, you need to figure out which intent drives the best ROI for your business. If you’re mainly looking for traffic and brand awareness, you might focus on keywords that will bring tons of visitors but won’t necessarily convert into leads or sales. That’s what HubsSpot does with content on their blog. Take a look at their top-performing articles:

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There are tons of people looking for “how to make a gif,” and HubSpot is generating almost 100k visitors from that single article alone. If you have unlimited marketing budgets, you can fire all cannons at once. But most businesses can’t afford this luxury, so they have to think well about which keywords will drive their business and which ones will only drive their vanity metrics. Don’t ignore good keywords just because they don’t have commercial value. For example, other than bringing tons of traffic to the HubSpot blog, that article on “how to make a gif” also attracts a ton of backlinks. # 5. Prioritise Prioritisation is not really the “final step” in your keyword research process, but rather something you do naturally as you move through the aforementioned steps. While you’re generating keyword ideas, analyzing their metrics, and grouping them, you should be noting the following things: · What is the estimated traffic potential of this keyword (group)? · How tough is the competition? What would it take to rank for it? · How many resources should be invested in building a competitive page and promoting it well? · What’s the ROI of that traffic? Does it only bring brand awareness or actually convert into leads and sales? You can go as far as adding dedicated columns in your keyword research spreadsheet to give scores to each keyword idea. Then, based on these scores, it should be fairly easy to pick the “low hanging fruit” with the best ROI. Always remember, it’s not the “easiest to rank for” keywords that you should be looking for. It’s the ones with the best ROI. Conclusion: There’s obviously more to keyword research than that. This is a simple process that could be universally applicable to any website or industry.

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